Profile
I combine Technical SEO and Generative Engine Optimisation (GEO) with practical AI, creating simple automations
and custom tools that make workflows smarter and results stronger. Currently pursuing an MSc in Artificial Intelligence
while working in the SEO industry.
Education
MSc Artificial Intelligence
2024 – Present at University of Hertfordshire, Hatfield, UK
BSc Computer Science
Graduated at GITAM University, India
Experience
SEO Consultant
2023 – Present | Freelance / Agency work, UKTechnical SEO audits, crawl analysis, log file analysis, schema implementation, and Core Web Vitals optimisation for clients across e-commerce and local business sectors. Also advising on Generative Engine Optimisation (GEO) strategies to ensure content surfaces in AI-generated answers.
SEO Analyst
Previous role in digital marketing agencyManaged on-page SEO, content optimisation, and link building campaigns. Built internal tooling to automate routine reporting and data collection tasks using Python and the Google APIs.
Certifications
- Google Analytics 4 Certification
- Google Ads Search Certification
- Semrush SEO Toolkit Certification
Skills
- Technical SEO
- Generative Engine Optimisation (GEO)
- Crawl Analysis
- Log File Analysis
- Schema Markup / Structured Data
- Core Web Vitals
- Python
- JavaScript / React
- Django
- Google Search Console
- Screaming Frog
- LLM Prompting & AI Automation
- Semrush / Ahrefs
- PostgreSQL
- Stripe Connect